January 3, 2025
If you could ask your clients just one question, would it be “How likely is it that you would recommend our company to a friend or colleague?”
Established by Bain & Company in 2003, the Net Promoter Score was created to help companies measure customer loyalty, using a single question survey conducted by phone, email or web, with a 10-point rating scale and a short answer section. How willing your customers are to recommend your services to others determines which category they fall into: promoters, passives or detractors.